Something rarely talked about in the luxury market is the behind the scenes aspect of provisioning a large yacht. Feeding 200 guests is a major undertaking, especially when a high caliber of food and drinks are required.
Anyone who has ever had the pleasure of shopping on the French Riviera will know just what a chore finding things can be. Particularly if you need them this week, and wish to avoid killing the shop assistant when he shrugs, says the immortal words, “pas possible,” and turns his back on you to continue his very important conversation about how annoying all the tourists are at this time of the year.
So an entire industry has sprung up around the provisioning needs of luxury yachts and villas based along the French Riviera.
Like any other aspect of the luxury market, there is luxury and there is luxury. I was fortunate enough to be recently invited to sample some of the wares of one particular luxury supplier, Shore Solutions.
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